Music videos represent a very important part of the music industry. There are even artists that owe their careers to their music videos. Music videos have become a venue where music artist is given a chance to impress the public not just with their vocal talent but also with their looks or moves. There are people who become an instant fan because of the music videos they see on TV. It even gave birth to a new type of video directors, those who has credits in making popular music videos. Although there are some video directors that dont specializes in music video directing, there are many who started their directing profession in directing very well known music videos. This is a very important lesson to those directors who are just beginning and trying to make a name in the industry. Directing music videos can be their stepping stone on the way to movie directing that they desire.
Music video is not that important before as it is today. MTV (Music Television) was one of the pioneers that take advantage of the power of music videos and discovered its importance to the music industry. Since 1981, MTV started broadcasting in the USA. From that day on music video gradually rule the music industry. Video Killed the Radio Star by The Buggles was the first video ever played on MTV. MTV instantly become of the most highly controversial show on TV. Some people saw it as the beginning of a new era in the music industry, where people can show what they got aside from singing. On the other hand were people who considered it as an end of true musical talent because artists will become more appreciated if they have good looks instead of having great vocal abilities. Music video aims to deliver the song or give meaning to the song. People can easily relate to the song once they see where it is intended for. It can help listeners relate to the song and somehow feel that the song was written for them.
Today, music videos have already proven how essential it is to an artist success. It is now considered as important as the song itself. There are artists and songs that have become so popular and well known because of their music videos. The industry have also found new ways to generate additional income from selling music video collections that are being sold on tapes or DVDs. Music video creation no matter how small or big the project is can give jobs to people. From music directors, artist and down to the smallest staff also benefit in creating music videos. There are some fans that enjoy watching music videos because of its artistic value. Some fans also think that music videos should be assessed based on its visual qualities and not on the song quality. Although there are many people who think that the song is only secondary to the music video, the music video will only be a tool for the business and will be used to sell the song of the artist.